{"product_id":"what-is-lego","title":"What Is LEGO? (What Was?) by Jim O'Connor, Who HQ, Ted Hammond","description":"\u003cp\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/p\u003e\u003cp\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up.\u003c\/p\u003e\u003cp\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.\u003c\/p\u003e","brand":"Landmark Booksellers","offers":[{"title":"Default Title","offer_id":43603043844336,"sku":"9780593092941","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/1385\/8477\/products\/51YwB9AjylL._AC_SY780.jpg?v=1669546525","url":"https:\/\/landmark-booksellers.myshopify.com\/products\/what-is-lego","provider":"Landmark Booksellers","version":"1.0","type":"link"}